Essay about The History and Future of Schizophrenia

According to the Diagnostic and Statistical Manual, schizophrenia is characterized by the development of two or more symptoms of the following symptoms in a one-month period. The symptoms most characteristic of schizophrenia are delusions, hallucinations, and/or disorganized speech. Schizophrenia has always been a disorder shrouded in mystery. There have been many hypotheses from varying perspectives proposing different sources of causation for schizophrenia. Some of these hypotheses have considerable amounts of research, while some lack support. To fully comprehend and appreciate the disorder, it is important to take into consideration its history. In this way, the full extent to which each branch of the disorder has developed can be†¦show more content†¦However, science’s reasoning for schizophrenia failed sometimes too. For instance, a hypothesis explaining the causation of schizophrenia was developed in the 1900s by Freud, he believed that schizophrenia evolved fr om conditions that are caused by a world that is exceedingly strident towards individuals either by parents that have been unnurturing to their children or if they have experienced a trauma (Insel, 2010). However, in 1948, Frieda Fromm-Reichmann expanded on Freud’s theory by stating that it was the mother’s fault for the development of a mental disorder. These women were called schizophrenogenic (schizophrenia-causing) mothers (Comer, 2013). It was the mother’s fault for the genetics the children could possibly develop or even for the way they treated their children. However, much research has gone into this idea only to eventually discover that there is more to the picture. The gene for schizophrenia has never been found even though countless research studies have been done to find it (Joseph, 2004). The genetics for schizophrenia has been studied through twin studies. These studies look at monozygotic (identical) twins and dizygotic (fraternal) twins. However , most of these studies fail to take into consideration the full environment of the twins (Joseph, 2004). Environmental factors need to be studied also for there is no telling how important it can be toShow MoreRelatedSubstance Abuse Paper1198 Words   |  5 PagesSubstance abuse is one of the most common comorbid conditions among individuals diagnosed with schizophrenia (Schwartz et al., 2007). Previous studies have shown that nicotine, alcohol, and cannabis were the most frequently used substances in individuals diagnosed with schizophrenia, followed by cocaine and amphetamine. Individuals with substance use disorders have negative long-term outcomes and poorer overall quality of life. 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There are ethical and legal issue to deal with, the parents need to sign off on this procedure to help other children dealing with the same issue, and training those performing the autopsy to be able to view the certain brain structures that are affect by this disorder, are some major concerns in the movement forward. Medical history must be obtainedRead MoreAccording to NAMI (), schizophrenia is a long term mental illness that interferes with a person’s1100 Words   |  5 PagesAccording to NAMI (), schizophrenia is a long term mental illness that interferes with a person’s ability to think clearly, make decisions, and relate to others, impairing a person from functioning to their full potential when left untreated. For these persons affected, it is many times difficult to distinguish what is real from what is not. â€Å"Unfortunately, no single simple course of treatment exists.† Research has linked schizophrenia to a multitude of possible causes† (NAMI). As stated by NIHMRead MoreSymptoms And Treatment Of Schizophrenia1476 Words   |  6 Pages Schizophrenia, paranoid type was researched in terms of diagnostic criteria based on many different actions that affect people in multiple ways. Schizophrenia is a disease in the brain that is an emotionally draining illness that can affect the victim along with anyone in contact with the victim. RB a young man has a diagnosis of schizophrenia, paranoid type. He lives at home with a loving family and he was always socially active and great student. Schizophrenia has been a severely stigmatized disorder

Brand Positioning and Repositioning Free Essays

Research Proposal # 1 Name of The Research Proposal: Brand Positioning Repositioning Brand Positioning In marketing, Positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Generally, the Brand positioning process involves: 1. Defining the market in which the product or brand will compete (who the relevant buyers are) 2. We will write a custom essay sample on Brand Positioning and Repositioning or any similar topic only for you Order Now Identifying the attributes (also called dimensions) that define the product ‘space’ 3. Collecting information from a sample of customers about their perceptions of each product on the relevant attributes 4. Determine each product’s share of mind 5. Determine each product’s current location in the product space 6. Determine the target market’s preferred combination of attributes (referred to as an ideal vector) 7. Examine the fit between: oThe position of your product oThe position of the ideal vector 8. Position. Characteristics of Brand Positioning Brand positioning strategy is important to develop in order to get to number one in a customer’s mind for your products or services. If you don’t develop a plan, customers won’t think about you when they go to make a purchase. This is sure to lead to low sales and, ultimately, business failure. Here are some characteristics of brand positioning strategy that anyone can use for business: Unique Benefits What benefits does a customer gain from buying your product or services? It’s not enough to develop a generic benefits list that all of your competitors offer. What unique benefits do you offer? This takes diligent research of the competition, as well as prospective customers. Your brand positioning strategy has to revolve around your customers, and what they will benefit from a relationship with your business. Otherwise, they’ll go to the competition, where they perceive they can get the most for their money. Quality Products or Services The Internet has made it easy for customers to get low prices, and harder for you as a home based business owner to beat larger competitors. However, you can still occupy a higher position over large service firms and product stores by building a brand image that highlights quality products or services. For example, if you’re a freelancer, you may not be able to compete on price with freelancers from other countries. However, if you’re known as a freelancer who offers quality services, you’ll gain a higher brand position than low-priced competitors. You might even be able to charge higher prices for higher quality services, and the higher price may help build that perception that you’re offering quality, whereas your competitors are not. Great Features You need to think through the features of your products or services that would make customers choose you in the first place, and use it in all of your advertising strategy. Take the time to write a product or service description for everything you offer. Cross out the ones that don’t meet the threshold of a great feature. Even if you only have one or two points about your product or service that qualifies, you can use that to differentiate yourself from the competition and boost sales. For example, if you’re selling a home security system on Ebay, it’s not enough to highlight the fact that it comes with 4 cameras and a DVR. Every similar home security system does, and your customers have no reason to buy from you, rather than someone else on Ebay. However, you could highlight that the security system ends images in real time to your email. Now your product is more compelling to consider, and you’ll get more sales, even from a competitor that offers a cheaper price. Problem Solver A brand positioning strategy that works well, especially during hard economic times, is positioning yourself as a problem-solver. You want to focus on offering the very best solutions for the problems your target market faces. You r customers will associate your ability to problem-solve with your ability to save them time, money and pain, which will keep them with you and not the competition. When you use these major characteristics of a brand position strategy, you can improve sales and your financial bottom line. If you don’t take the time to work on a strategy, your business won’t do as well, and your marketing efforts will be counter-productive. Types of beverage Water Drinking water or potable water is water of sufficiently high quality that it can be consumed or used without risk of immediate or long term harm. In most developed countries, the water supplied to households, commerce and industry is all of drinking water standard, even though only a very small proportion is actually consumed or used in food preparation. Over large parts of the world, humans have inadequate access to potable water and use sources contaminated with disease vectors, pathogens or unacceptable levels of dissolved chemicals or suspended solids. Such water is not potable and drinking or using such water in food preparation leads to widespread acute and chronic illnesses and is a major cause of death in many countries. Reduction of waterborne diseases is a major public health goal in developing countries. Alcoholic beverages An alcoholic beverage is a drink that contains ethanol, commonly known as alcohol (although in chemistry the definition of â€Å"alcohol† includes many other compounds). Beer has been a part of human culture for 8000 years. [1] In Germany, Ireland, the United Kingdom, and many other European countries, drinking beer (and other alcoholic beverages) in a local bar or pub is a cultural tradition. [2] Non-alcoholic beverages Non-alcoholic beverages are drinks that usually contain alcohol, such as beer and wine, but contain less than 0. 5% alcohol by volume. This category includes low-alcohol beer, non-alcoholic wine, and apple cider. Soft drinks The name â€Å"soft drink† specifies a lack of alcohol by way of contrast to the term â€Å"hard drink† and the term â€Å"drink†, the latter of which is nominally neutral but often carries connotations of alcoholic content. Beverages like colas, sparkling water, iced tea, lemonade, squash, and fruit punch are among the most common types of soft drinks, while hot chocolate, hot tea, coffee, milk, tap water, alcohol, and milkshakes do not fall into this classification. Many carbonated soft drinks are optionally available in versions sweetened with sugars or with non-caloric sweeteners. Hot beverages A hot beverage is any beverage which is normally served heated. This may be through the addition of a heated liquid, such as water or milk, or by directly heating the beverage itself. Some examples of hot beverages are: †¢Coffee-based beverages oCafe au lait oCappuccino oCoffee oEspresso oFrappe oFlavored coffees (mocha etc. ) oLatte †¢Hot chocolate †¢Hot cider oMulled cider †¢Gluhwein †¢Tea-based beverages oFlavored teas (chai etc. ) oGreen tea oPearl milk tea oTea Herbal teas oYerba Mate †¢Roasted grain beverages oSanka Miscellanea Some substances may be called either food or drink, and accordingly may be eaten with a spoon or drunk, depending upon their thickness and solutes. †¢Buttermilk †¢Soup †¢Yogurt Beverage industries in Bangladesh Bangladesh Beverage Industry: In Bangladesh the beverage industries a re playing a great role in the economy. The beverage industries involves those companies and products that are given below, The soft drinks market in Bangladesh consists mainly of seven companies. 1. Abdul Monem Limited (Coca-Cola, Sprite, Fanta). . Agriculture Marketing Company Limited (Pran). 3. Akij Group (Mojo, Lemu, Frutika). 4. Global Beverage Limited (Virgin). 5. Globe Soft Drinks Limited (Uro Cola, Uro Lemon). 6. Partex Beverage Limited (RC Cola, Lychena). 7. Transcom Beverage (Pepsi, 7up, Mirinda). Of these, Pran and Mojo are the only local brands. Coca-Cola, with its three varieties, namely, the cola-flavored Coca-Cola, the clear-flavored Sprite and the orange-flavored Fanta, is the number one soft drink producer in Bangladesh, as well as all over the world. Closing in on Coke is rival Pepsi. Pepsi is one of the oldest brands in Bangladesh. Pepsi first arrived in Dhaka in 1976 with the cola-flavored Pepsi, the clear-flavored 7up, the orange-flavored Mirinda and later introduced the mango-flavored Slice. Pran, on the other hand, started with jam, jelly and pickle. In 1995, it started producing mango bottled juice, and is currently operating all over the country. Virgin is renowned worldwide through its brand name. It was introduced in our country by Global Beverages Ltd. RC Cola entered the Bangladesh market in 1997, and was the first to introduce the cloudy lemon flavor. It has not been long since Akij group brought out Mojo and Lemu. They have already gained huge popularity. The recent success of Akij group is Frutika, which delivers the promise of no preservatives. Characteristics of beverage that constitute brand There should have some unique characteristics of particular product to constitute as brand in the market. A product should have some feature that gives value to the consumer. Brand attributes consist of ‘bits’ of information that are linked to a brand name in consumer memory and that, when combined with the brand name, make up brand’s image. Product attributes are the benefits of products, and these Benefits are the surface means used in advertisement and promotion offer to connect the brand with a motivation which influence brand attitude. Perceived quality is defined as the consumer’s judgment about a product’s overall excellence or superiority. Attributes, Taste/Flavor, Digestion, Calorie Content, Sugar Content, Pungency, Price, Color, Hygiene, Brand Image and Power of Freshness were taken into consideration for constituting brand. How to cite Brand Positioning and Repositioning, Papers

A Slant On free essay sample

, # 8220 ; The Old Man And The Sea # 8221 ; Essay, Research Paper Santiago: A Perfect Role Model for Manolin In the novel, # 8220 ; The Old Man and the Sea # 8221 ; , Hemingway builds a character that is easy comparative to any great hero or graven image in history. This character, named # 8220 ; Santiago # 8221 ; displays the features needed to suppress his conflicts or at least make all he can to accomplish his ends. This is particularly of import sing the fact that he is looked at as a wise man of kinds by another character, the immature male child named? Manolin. ? Manolin has known the old adult male since the age of five. As a protege to Santiago, Manolin has grown to hold a great trade of regard for the old adult male. This is represented by the male child? s avidity to stand by the old adult male? s side no affair what the state of affairs is. Santiago is the prototype of the homo will, and a show for how bravery and doggedness are able to win over troubles that seem about impossible to get the better of. Early on in the novel, we see that the old adult male has fallen onto difficult times in his fishing profession. This is non the first clip this has happened though. It has been many yearss since his last gimmick and the state of affairs looks really black to those who do non cognize the old adult male? s desire and bravery. They see the # 8220 ; furrows # 8221 ; , and # 8220 ; malignant neoplastic disease blotches # 8221 ; of an old adult male, but non the eyes, which # 8220 ; have remained unchanged. # 8221 ; Most of the townsfolk know of Santiago? s looking discouragement, and their reactions to this are slightly disconnected. A good part of the townsfolk and chap fishermen sympathize for Santiago and keep a great trade of regard for this fallen hero. But the others shun him and his curst fishing fortune. They are superstitious and experience that he brings a dark cloud to loom over the small town that will cuss all of them with his exact bad fortune. However, it is clear to the reader that it is what Santiago possesses, which the pessimistic fishermen do non, that gives the old adult male an overall advantage. This prized ownership is identified by the reader as a strong will. It appears that Santiago has ever coveted the strong will. Once known as # 8220 ; El Campeon # 8221 ; , because of his singular arm-wrestling and fishing abilities, it appears that he still obtains this strong will inside him. As a human-centered in the truest sense, he was more than willing to learn the immature Manolin everything he knew of angling while Manolin was merely a really immature kid. In return, a great trade of esteem was formed by Manolin in acknowledgment for the befriending by Santiago. Presently, nevertheless, Manolin, like many of the other fishermen isn? t absolutely clear on how to react to the old adult male? s quandary. He realizes that the old adult male is in an improbably atrocious fishing drouth, but he besides remembers their doggedness in the yesteryear and the wagess they reaped for it. He decides that he will take non to listen to others such as his male parent and what they have to state, and continue in support of his friend. As a mark of his trueness, Manolin foremost asks the old adult male if he may attach to him on his following twenty-four hours? s trip to sea. At first this supplication is turned down by the old adult male. But after farther bargaining and a spot of reminiscing of better times, the old adult male agrees to some aid from the male child. The reluctance by Santiago shows his attention for the male child? s wellbeing. It is merely the adult male? s assurance in his salvation that allowed him to eventually accept the male child? s offer of aid. Santiago? s certainty in this # 8220 ; salvation # 8221 ; is perplexing to some, while Manolin has no problem hold oning the thought. This is because the qualities that have been instilled into the male child are the same as the old adult male? s. They are genuinely believing on the same wavelength. This separates, or isolates them from the remainder of the small town ; but neither the male child nor the adult male truly cares. Subsequently in the book comes the difficult trial of Santiago? s mental and physical strengths. Finally, his opportunity for salvation, comes in the signifier of a Very big fish. In fact, it is the largest fish the old adult male has of all time attempted to catch. A great conflict between the old adult male and the fish Begins. This conflict, nevertheless, is non one fueled by fury and defeat, but instead by bravery and volitions. The old adult male and the fish are similar in certain facets. These facets are recognized by the old adult male, and this is why the conflict is such an honest one apparently on both terminals of the rope. # 8220 ; There is a difference between ? killing? and the ceasing of allowing an animate being die. # 8221 ; Santiago knows this, and he is good determined to convey in the mighty fish, and intelligibly so. # 8220 ; When an single sees that all finite centres and truenesss are fliting and incapable of being permanent objects of religion, so he will abdicate all old attempts in desperation, repent in humbleness, and appreciatively do the motion of religion by which entirely his life can go meaningful and worthwhile. # 8221 ; Yet at the same clip his regard for the fish and award of his ain character clutters any opportunities of pure satisfaction for the salvation that would be the violent death of the fish. Santiago found award in everything he did. He was non a mendicant ; though he had much to implore for. He was non a quitter ; though failure long stared him in the eyes. Most significantly, he was a lovingness adult male. He cared for himself and others every bit. It was easy to see that these traits had so been passed down to Manolin. Just as the old adult male found no # 8220 ; loss of true pride # 8221 ; in his failures, the male child found similarly in his friendly relationship with the old adult male. After all, in Hemingway? s # 8220 ; hunt for wider societal significance # 8221 ; , # 8220 ; The Old Man and the Sea # 8221 ; showed it is non success that determines one? s worth. It is, as the male child and the adult male both knew, character that is the true clincher. Bibliography A ) Klemke, E.D. # 8220 ; The Meaning of Life # 8221 ; New York: Oxford University Imperativeness 1981, p. 166 B ) # 8220 ; Hemingway # 8221 ; Compton? s Pictured Encyclopedia, vol. GH Chicago: 1957 p. 378 C ) Hemingway, Ernest # 8220 ; The Old Man and the Sea # 8221 ; New York: Simon A ; Schuster 1995 D ) Singer, Peter # 8220 ; Applied Ethics # 8221 ; New York: Oxford University Imperativeness 1986, p. 87-88